lego...again

lego movie broke boundaries with branded marketing, at 7:27 on sunday 9th feb 2014 a ad break entirely made of lego,  Four familiar and modern UK television ads – for the British Heart Foundation, Confused.com, BT and Premier Inn – were recreated frame by frame and brick by brick in LEGO all of which were recent campaigns,people were amazed and tweets and promotions for the lego movie increase by 5 times what it had already achieved To ensure that people made the link to The LEGO Movie, not just LEGO, the ads were separated by five different 2 second “stings” featuring characters from the movie and the break ended with a 40 second trailer for The LEGO Movie itself