lego movie target audience

LO: to identify the target audience using demographics & psychographics
the movie targets a family audience
that could be split into the following three groups
young kids who play with lego
parents who played with lego when they were young
young adult cinema goers
appeals to both genders
genres for girls: romance drama
genre for boys: action sci fi
audience profile

age: all ages
race:white
location:England america
social class: middle-lower classpersonality:good sense of humour
values:traditional
attitudes:positive
interests:lego
lifestyle:fun